This has applications for other kinds of malware. I used to work in ads, to put it mildly, and all this stuff about blocking the trackers at the DNS level or so

This has applications for other kinds of malware. I used to work in ads, to put it mildly, and all this stuff about blocking the trackers at the DNS level or something? Very silly stuff. If you want to fuck up surveillance capitalism, you send plausible but wrong information to the trackers. There are a zillion ways to do this: let one through now and again and replay it, do a P2P browser extension that proxies you and someone near you through each other, subtly corrupt it, bounce it off a mullvad node. The possibilities are endless. If you got a fair number of people doing it, you could even have some collective bargaining, like let some of the extreme value conversion stuff through in return for concessions on the more egregious tracking-for-the-sake-of-tracking. Sure they'll checksum and shit, but that's a cat-and-mouse game they lose: the typical tracker cookie fire isn't worth shit, it's Superman 2 fractions of a basis point, so even modest effort playing smart against it drives the effective CPM negative.