> I think Jobs makes the same mistake with U2 even if he is at the helm. But I think he would’ve been more effective at handling the fall out. Perhaps, but the

> I think Jobs makes the same mistake with U2 even if he is at the helm. But I think he would’ve been more effective at handling the fall out. Perhaps, but there probably would have been more thought over it than just shoving it onto everybody's phone. The problem, I think, is that Apple is *mostly* run by white men over 50 - a demographic that sees U2 as the pinnacle of the rock band. They probably don't even realize that rock bands aren't "cool" anymore. I remember when Apple Music was first announced and Eddy Cue spent far too long "demonstrating" his music library and it fell flat even to the press in his age range. Usually you're best off demonstrating with "timeless" music as music tastes are so personal.