On top of that, Apple users tend to be in the upper half of the income distribution - like in the USA iPhones are 55-60% of the market, but that skyrockets to w

On top of that, Apple users tend to be in the upper half of the income distribution - like in the USA iPhones are 55-60% of the market, but that skyrockets to well over 80% in the upper income half. There's a reason advertisers salivate at that (and why Google gives Apple billions to default to Google search).