I think Jobs recognised that ads are intrusions into people’s lives. The advertiser has a responsibility to respect the audience. They don’t have a natural righ

I think Jobs recognised that ads are intrusions into people’s lives. The advertiser has a responsibility to respect the audience. They don’t have a natural right to that attention, and have to earn it. Thats why the F1 wallet add is such a bad move. It’s disrespectful and intrusive. iAD was supposed to be about innovative, informative, well designed high quality adverts. It never really worked out though.