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How does the source not make it clear? The first two bullets from your source. “Apple generated $390.8 billion revenue in 2024, 51% came from iPhone sales App

• AlecSchueler 1y ago
  Do either of those facts point to increases in iPhone sales?
  • ceejayoz 1y ago
    The second source’s first paragraph says “with total sales expected to surpass previous records” for 2023, at least.
    • somenameforme 1y ago
      Sales are accounted for in $ terms, not units sold. It's the same thing with Hollywood. You might think movies are more popular than ever thanks to record breaking sales (pre-COVID at least). In reality, we reached peak movie, in terms of tickets sold, in 2002! [1] Back to iPhones, this [2] page shows their stats by units sold (about half way down). iPhone is essentially treading water if those data are correct (with a peak in 2015 overcome twice since, but by ~1% each time), but I strongly suspect that that's showing units shipped and not units sold, as iPhone sales declining has been universally reported. [1] - https://www.the-numbers.com/market/ https://www.the-numbers.com/market/ [2] - https://www.demandsage.com/iphone-user-statistics/ https://www.demandsage.com/iphone-user-statistics/
      • carlosjobim 1y ago
        Ask yourself the question of what it means when a company makes more dollars from a product while not increasing the number of units sold. It's completely obvious if you think about it for a moment.