It may be unintentional, but the emphasis on traditional values and spirituality vs relativism gives it a moralistic tone. I'd agree directionally with what you

It may be unintentional, but the emphasis on traditional values and spirituality vs relativism gives it a moralistic tone. I'd agree directionally with what you're saying, but this transformation did not emerge spontaneously, it was driven top-down by unregulated capitalism. People didn't choose to become merely consumers, they were herded into that role by capital.