You almost need (not going to be definitive because some big companies just need to execute the same operations for hundreds of years) a Jobs or Gates or someon

You almost need (not going to be definitive because some big companies just need to execute the same operations for hundreds of years) a Jobs or Gates or someone who doesn't believe their own bullshit and is willing to say "this sucks, we're shitcanning it." Otherwise you get generic slop, eventually.