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I think back then their stock was so bad that anything to make it go up was a good thing. Now Apple is a multi trillion dollar company and they can’t take as m

I think back then their stock was so bad that anything to make it go up was a good thing. Now Apple is a multi trillion dollar company and they can’t take as much risk.

layer8 1y ago
Given the Vision Pro, and the many billions spent on the now-defunct car project, I’m not so sure this is true.
- Fade_Dance 1y ago
  I agree about project titan/cars. That was a behemoth of a failed experiment experiment. As for vision pro though and I guess even to a little extent the car exploration, it's sort of "safe" and derivative conceptually. Steve's experiments were often seemingly directly at odds with profitability. Like, one day he may have looked at the extensive lineup with the "Pro Max" etc, and made the call to cut back down to one iPhone model. Or he would, you know, do something ridiculous like make the next Imac's screen round or something. It's decisions like that which primarily profit driven mega corporations just can't do.
  - layer8 1y ago
    They could do “tacky things” without affecting a whole product category. Arguably they are doing potentially unprofitable experiments in their main product lines, like with the iPhone mini and the upcoming iPhone Air. They just aren’t “tacky”. I think they could go a bit more outside the comfort zone without immediately jeopardizing profitability and incurring the wrath of the shareholders.
  - SlowTao 1y ago
    Yep, the fundamental design of the iMac hasn't changed much since the iMac G5 in 2004. Yes, it is thinner, a new material and more refined but it is still a box on a stand with a screen. They are either turbo sensible or doing silly things like Titan/Vision.
    - troupo 1y ago
      > Yes, it is thinner, And this has been the only design style they have been going for for 15 years at least: it's now thinner. There are almost no other considerations.
- moomoo11 1y ago
  True but I guess I don’t find those visionary at all. Historically Apple refines something common that already exists and makes it cool. The last big thing they made cool was the smartphone, followed by the AirPod pros. I think AirPods really pushed headphones ahead. Do you remember how bad wireless headphones used to be? So I guess I want that sort of Apple experience. If Apple turned ordinary hardware experiences into premium, that would be nice. AR googles are not ordinary experiences. Smartphones were. That’s just my opinion though.

I think back then their stock was so bad that anything to make it go up was a good thing. Now Apple is a multi trillion dollar company and they can’t take as much risk.

layer8 1y ago

Given the Vision Pro, and the many billions spent on the now-defunct car project, I’m not so sure this is true.

Fade_Dance 1y ago
I agree about project titan/cars. That was a behemoth of a failed experiment experiment. As for vision pro though and I guess even to a little extent the car exploration, it's sort of "safe" and derivative conceptually. Steve's experiments were often seemingly directly at odds with profitability. Like, one day he may have looked at the extensive lineup with the "Pro Max" etc, and made the call to cut back down to one iPhone model. Or he would, you know, do something ridiculous like make the next Imac's screen round or something. It's decisions like that which primarily profit driven mega corporations just can't do.
- layer8 1y ago
  They could do “tacky things” without affecting a whole product category. Arguably they are doing potentially unprofitable experiments in their main product lines, like with the iPhone mini and the upcoming iPhone Air. They just aren’t “tacky”. I think they could go a bit more outside the comfort zone without immediately jeopardizing profitability and incurring the wrath of the shareholders.
- SlowTao 1y ago
  Yep, the fundamental design of the iMac hasn't changed much since the iMac G5 in 2004. Yes, it is thinner, a new material and more refined but it is still a box on a stand with a screen. They are either turbo sensible or doing silly things like Titan/Vision.
  - troupo 1y ago
    > Yes, it is thinner, And this has been the only design style they have been going for for 15 years at least: it's now thinner. There are almost no other considerations.
moomoo11 1y ago
True but I guess I don’t find those visionary at all. Historically Apple refines something common that already exists and makes it cool. The last big thing they made cool was the smartphone, followed by the AirPod pros. I think AirPods really pushed headphones ahead. Do you remember how bad wireless headphones used to be? So I guess I want that sort of Apple experience. If Apple turned ordinary hardware experiences into premium, that would be nice. AR googles are not ordinary experiences. Smartphones were. That’s just my opinion though.