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In case you want to test a lander page keep in mind that adwords considers also ad ctr and lander quality score and that can be a reason for you not g

by pdx 14y ago

In case you want to test a lander page keep in mind that adwords considers also ad ctr and lander quality score and that can be a reason for you not getting any clicks or very expensive ones. Tell me more about this. I have heard something like this before, but it didn't make sense to me for two reasons. 1) Until recently, traffic estimator worked, even if you were not logged in, which, seemed to negate the idea of them using site quality in their analysis. 2) Even when logged in, I don't ever actually link my ad-words account to any specific site, and using traffic estimator or keyword tool, I'm never given the opportunity to tell them which site I'm buying ads for, or even which campaign I'm buying ads for. I have multiple campaigns set up for different sites. How would it know which campaign/site I'm researching keywords for?

pdx 14y ago
I just found this http://searchengineland.com/google-tweaks-keyword-tool-and-traffic-estimator-119599 http://searchengineland.com/google-tweaks-keyword-tool-and-t... The Traffic Estimator will now be available only to advertisers logged into their AdWords accounts, because it will begin using each account’s performance history to come up with its traffic estimates. The standalone Traffic Estimator is being retired. If this is true, than it seems to reconcile all points of view. Traffic Estimator gives different information based on past performance of the adwords account, so if you've had unsuccessful campaigns in the past, it assumes you'll be unsuccessful in the future. It does this using the success rate of the account itself, rather than looking at any particular landing page quality, which it can't do, since you're never asked for that information.
- adrianmn 14y ago
  to test interest in your product use bing ad center to buy the traffic - cheaper and much easier to setup. to estimate how big the market and competitors are use the spy tools.

by pdx 14y ago

pdx 14y ago

I just found this http://searchengineland.com/google-tweaks-keyword-tool-and-traffic-estimator-119599 http://searchengineland.com/google-tweaks-keyword-tool-and-t... The Traffic Estimator will now be available only to advertisers logged into their AdWords accounts, because it will begin using each account’s performance history to come up with its traffic estimates. The standalone Traffic Estimator is being retired. If this is true, than it seems to reconcile all points of view. Traffic Estimator gives different information based on past performance of the adwords account, so if you've had unsuccessful campaigns in the past, it assumes you'll be unsuccessful in the future. It does this using the success rate of the account itself, rather than looking at any particular landing page quality, which it can't do, since you're never asked for that information.

adrianmn 14y ago
to test interest in your product use bing ad center to buy the traffic - cheaper and much easier to setup. to estimate how big the market and competitors are use the spy tools.