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Google was there first. During Euro 2024, the "transaction successful" screen displayed some football-related animation.

• TheDong 1y ago
  Was it an ad or an easter egg, like the "google.com" logo animations you get on new years and other holidays? Did it send a push notification or bother the user? Got a screenshot or reference, since a quick google doesn't uncover it?
  • Neil44 1y ago
    Yeah it was an Easter egg style thing, similar to when the change the Google logo for special occasions. Not comparable to a push add for a movie (which I also haven't seen a screenshot of yet to be fair)
    • TheDong 1y ago
      > which I also haven't seen a screenshot of yet to be fair The article links to https://daringfireball.net/linked/2025/06/26/apple-wallet-sends-push-notification-ad-pushing-f1-the-movie https://daringfireball.net/linked/2025/06/26/apple-wallet-se... Which links to these examples: https://x.com/ParkerOrtolani/status/1937551035825807545 https://x.com/ParkerOrtolani/status/1937551035825807545 https://www.reddit.com/r/AppleWallet/comments/1ljbjrs/how_do_i_turn_this_off/ https://www.reddit.com/r/AppleWallet/comments/1ljbjrs/how_do... https://www.macrumors.com/2025/06/24/apple-wallet-notification-f1-movie-ad/ https://www.macrumors.com/2025/06/24/apple-wallet-notificati... (and actually a few more too)
      • Neil44 1y ago
        ewww how cheesy is that.
  • Kwpolska 1y ago
    It was shown full screen after completing payment, as a distraction, and increasing the time for which Google Wallet takes over your screen during payments.
• theginger 1y ago
  They have been doing that for years for all sorts of things usually seasonal but sometimes other stuff