If toy stores had a subscription fee or where you had to buy a new access pass every year, that would be fine. They don't work like that, though. They rely on

If toy stores had a subscription fee or where you had to buy a new access pass every year, that would be fine. They don't work like that, though. They rely on maximizing the take from each individual child. They're designed so that the sky is the limit. You pay 5-10 bucks here, then you're enticed to pay 5-10 bucks for another toy, then you're scrounging or begging for another 5-10 bucks for the next toy.