That's exactly how it is. Outside of a few viral apps, most of the rest are word of mouth or blog post/reddit/YouTube recommandations. Apple has very little to

That's exactly how it is. Outside of a few viral apps, most of the rest are word of mouth or blog post/reddit/YouTube recommandations. Apple has very little to do with an app success which is why it is egregious they ask so much for the "privilege" of using their App Store (you don't have any other choice anyway).