This quote from the article seems especially apropos to the web, where people judge a site quickly, and will likely never return regardless of what future impro

This quote from the article seems especially apropos to the web, where people judge a site quickly, and will likely never return regardless of what future improvements you make: "If one part of your company's image still needs major work, fix it before you start the promotional effort. It's said a lot because it's true: You only get one chance to make a first impression."