I personally can't think of a single product I use that needed to be sold to me in such a way. If I can't see the obvious benefit on their homepage I wouldn't s

I personally can't think of a single product I use that needed to be sold to me in such a way. If I can't see the obvious benefit on their homepage I wouldn't sign-up in the first place. But that's me. I always try to lead users directly into the product itself after signup, mostly as this is the way I prefer it myself. I can't think of a product that couldn't somehow explain itself on a cute well thought out form.