My interpretation is that it's a very laid-back style of business. It's not the startup model of working 12 hours a day battling 5 competitors and trying to hyp

My interpretation is that it's a very laid-back style of business. It's not the startup model of working 12 hours a day battling 5 competitors and trying to hyper-optimize every metric that's used to compute your margin or valuation or whatever else. Dhandha means I want to waddle in at 10am, have some chai/coffee meetings, make some phone calls, and then waddle out at 3pm (because a couple of "chokras" (boys) who come in at 7am and go home at 7pm run the show anyway). Almost like a niche monopoly where no one can intrude or undercut you because you have long-term relationship-based exclusive arrangements with all the upstream and downstream parties involved. A ton of little businesses that make small components in big things like cars, rockets, or foods/pharmaceuticals are run like this. In fact, I've seen multiple ultra-boutique software development companies (both in the US and India) run like this.