myspace back in the day was a creative open canvas. You could put whatever random stuff on an HTML page and that was "you". Super unstructured, wild. Whatever.

myspace back in the day was a creative open canvas. You could put whatever random stuff on an HTML page and that was "you". Super unstructured, wild. Whatever. Facebook came out and was a whole different thing. Facebook is a "database with a web (and later mobile app) frontend". It's all about data mining. Always has, always will be.