Makes sense. We serve photographers primarily too–and yes, they tend to care about uptime quite a bit. We don't publish uptime stats, but we do work our butts

Makes sense. We serve photographers primarily too–and yes, they tend to care about uptime quite a bit. We don't publish uptime stats, but we do work our butts off to have a good reputation in general. In my experience, photographers rely heavily on the recommendation (good or bad) of other photographers. I'd say don't publish uptime data but give a general outline of your server/data center/reliability/backup procedures and why they're awesome. Treat the customers you have like gold and they'll recommend you in forums, blogs, etc.