> Or were they just not aware that the same information (and more) is freely available on people search websites today? (one of which has the same namesake as t

> Or were they just not aware that the same information (and more) is freely available on people search websites today? (one of which has the same namesake as that large white book) This -- while people realize that Google et al. have hordes of personal information about them, they don't expect that information to be available to the general public (thus the horror). Similarly, I expect people would be horrified to find out just how much personal information the data brokers have. There's an aspect of cognitive dissonance at play.