Yes, this smells like an attempt to get some kind of reflected glory from AI while not recognizing that consumers, who already hold car rental companies in low

Yes, this smells like an attempt to get some kind of reflected glory from AI while not recognizing that consumers, who already hold car rental companies in low regard, are likely to assume that the move is hostile to them. (Many other sources discuss this aspect of AI: the necessity of trust from the consumer. I think we'll see a lot more of this in the coming years, either because big tech simply ignores the problem and overrides the objections by volume, as in the case of online reviews, or because there'll be some high profile flameouts.) Of course, this is the same Hertz that torched 2 billion dollars on an EV gamble that failed, and whose stock price has been on a slide ever since the pandemic. Back in 2020, Hertz was trading just above Avis. Five years later, and Avis is $176 and Hertz is $7. [0] https://archive.is/iG4M1 https://archive.is/iG4M1 (Bloomberg)