If the perspective of the company is that the official price is low, but they make it up by inflating the damage penalty and/or sometimes making up damage penal

If the perspective of the company is that the official price is low, but they make it up by inflating the damage penalty and/or sometimes making up damage penalties, so that in the end the real price is not that low, then the real price for the customer is probably also not that low. It's the same money. Company has to make profit somehow. Unless you as a customer have some advantage over the other customers allowing you to avoid the penalty more often than normal. But on average, it must be non-cheap.