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AI kills search traffic. Yes. OTOH good search - deep research - is one of the biggest productivity gains using AI.
by softwaredoug 1y ago
AI kills search traffic. Yes.
OTOH good search - deep research - is one of the biggest productivity gains using AI.
- ceejayoz 1y agoUntil they kill off the content providers who a) rely on that traffic and b) provide the raw material for the models, of course.
- GardenLetter27 1y agoAnd put ads and sponsored results in the LLMs.
- heisenbit 1y agoAnd until now had to pay part of their revenue to Google for search results being ranked accordingly. Diversity of ingress vectors may not be such a bad thing.
- candiddevmike 1y agoUsing AI to do research almost seems worse than citing wikipedia as a reference.
- amirmi78 1y agoThe same people who cited Wikipedia instead of its sources are probably the same people who cite AI instead of its sources. New scope for people with a stick.