I didn't see this coming. Given their existing userbase, my take is that this is more about "hedging your bets" than anything else. I am still very skeptical th

I didn't see this coming. Given their existing userbase, my take is that this is more about "hedging your bets" than anything else. I am still very skeptical that a consortium-led organization is going to be able to effectively compete with Amazon but the jury is still out. We live in interesting times :)