>> The genius of Hims lies in understanding that consumers will pay almost any premium to avoid the humiliation of discussing erectile dysfunction or hair loss

>> The genius of Hims lies in understanding that consumers will pay almost any premium to avoid the humiliation of discussing erectile dysfunction or hair loss with an actual human being. >Maybe. It's like the author has never hung out with men over the age of about 25-30. That stuff is all broadly considered a laughing matter.