One nice thing about basic economy and price discrimination is you actually get a better experience if you pay more. Instead of free exit row seats distributed

One nice thing about basic economy and price discrimination is you actually get a better experience if you pay more. Instead of free exit row seats distributed via luck and timing, trying to get in early to ensure overhead bins are not full due to ridiculous size and amount of stuff people bring, checking seatguru for best laptop compatible seats etc. you can pay 30-150 bucks for exit row and have guaranteed comfort and early boarding. Or you can save money with the baseline experience. Previously your only improvement option was business/first class at bazillion dollars. Same for bags, I almost never check bags and I have run into competing fares where one is X+Y, bag included, another ~X with Y bag fee. They should disaggregate more!