I got the same impression, not having a snappy marketing tag line is nothing to be embarrassed about. Sometimes users just don't get it - and never will. Somet

I got the same impression, not having a snappy marketing tag line is nothing to be embarrassed about. Sometimes users just don't get it - and never will. Sometimes things are too technical to be useful to a user (the author touches on this themselves). Let the results speak for themselves - and be proud of your achievements, it sounds like this was a success. Focussing too heavily on user facing issues is a kind of myopia that actually leads to a worse user experience over time, and, ironically, a slower turnaround for those user facing issues.