4 ms·

With the way things are going, this isn’t even far fetched.

• garciasn 1y ago
  We literally target advertisements in lookalike audiences based on behavioral profiling from on-site and in-store actions. It's been like this for more than a decade in my job; it's literally what I do for a living. But this has been happening with RFM direct mail for DECADES. One major clothing retailer I worked with for 4+ years was big on promotions, particularly via direct mail. Those scratch-off coupons were not random; they were specifically targeted to individual customers based on their prior behavior. For example: - Customer A historically buys when they get a 30% coupon; test them with a 20% and see if they bite, but if not, give them the 30% and get some money. - Customer B will always buy with almost ANY discount but never without one; give them the lowest one most of the time, but occasionally give them a higher one because it keeps them interested. - Customer C will buy any time, but we need to keep them hooked so we send them the lowest one all the time. --- I just don't know why people are surprised that this is happening at a bigger scale in app; it's baffling to me.
  • 0xffff2 1y ago
    As someone who has no idea what a "scratch-off coupon" is, we could be surprised because we have no idea that this is going on at all at any level.
• dmurray 1y ago
  Versions of this already exist with "this one lives in a low cost country, buys Steam games, Netflix subscriptions, (...) and shares them with family in high-cost country"