I think it's not that easy. Musk was _extremely_ present in the media for months and months. Whatever apology or change of heart he could do, he would need to m

I think it's not that easy. Musk was _extremely_ present in the media for months and months. Whatever apology or change of heart he could do, he would need to manage to get a similar level of exposure for that. If he's no longer involved in politics (a change of heart probably wouldn't exactly help with that), I don't know if that's even possible. Perhaps if his companies have a number of major breakthroughs or at least new promises. And that's not even considering how a change of heart would probably hurt his government connections and other funding sources in the near future. His best chance is possibly to stay on course but tone it down, and generate some (at least perceived) successes with his companies. If he can stay in the game for another couple of years, I'd bet consumers will have mostly forgotten and focus on the products they're getting. I'm not exactly a fan of the CEOs of most companies I'm a customer of. Musk managed to be too much for many, but I don't think that'll stick for very long.