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This I believe. From print media days, I was told by an industry insider the "make your model with free parts every month" magazine churn was enormous, they wer
by ggm 1y ago
This I believe. From print media days, I was told by an industry insider the "make your model with free parts every month" magazine churn was enormous, they were in profit from part 2, which is why they even hit "part 2 free with part 1" because they didn't want to admit parts 3 onward weren't coming. The sell was to ad-land, to all intents and purposes the customer didn't exist beyond the first sell. Could be rockets, cakestands, wedding dress or cookoo clocks. Same model same outcome.
- spacemule 1y agoThis sounds interesting, but I cannot understand what you're saying. Could you dumb this down a bit for someone with no experience in marketing/sales?
- ggm 1y agoThere is a class of magazine aimed at fanatics for some things. Let's say its steam trains. Or dolls. You gin up a mock-up magazine, and sell advertising space in this proposed magazine, predicated on the target audience. When you've sold enough to be in profit, you go into print. Typically there is a free gift in part 1, or a model to be constructed from parts included in the magazine with an implication parts 3,4,5.. will be published in due course. A common sell was to include part 2 with part 1 free. It somehow built belief. If a significant proportion of magazines sold resulted in a subscription you might go ahead but in practice you didn't bother printing volume 3 onward. My contact from the biz said they'd repeated this model many many times.
- haiku2077 1y agoI'm still confused because I think the word "part" and "model" are used multiple times with different meanings and I can't figure out which is which from context.