In terms of raw profit in the smartphone industry, Apple dominates. Yes, but luxury brands almost never drive any particular market. A lot of the app business

In terms of raw profit in the smartphone industry, Apple dominates. Yes, but luxury brands almost never drive any particular market. A lot of the app business these days is about getting an app in front of users as part of some larger business plan and in that world it's the number of eyeballs that count. Once Apple loses that battle then their developer mindshare is going to slide.