This always happens when growth of a good or service slows but the provider is still expected to keep delivering growth. Historically it has led to finding eff

This always happens when growth of a good or service slows but the provider is still expected to keep delivering growth. Historically it has led to finding efficiencies - but that takes R&D, not just financial engineering. In the near future humanity will to do a mix of three things: a) accept that growth is over (it’s not, this is temporary until the next thing is invented), b) find a way to return to the frenzy of innovation that pushed us to expect growth (likely by leaning back in to R&D), and c) legislate the types of squeezing we’ll tolerate (as the EU is doing) Companies that invest in R&D need to start winning to kickstart growth again. Big companies can do it - eg. Google Gemini is topping leaderboards. While you wait for a return to R&D, contemplate the miracle of the complex economy that led us to the point where lower middle income people can have a Basic Economy seat on a tin can in the sky.