It's not their irrelevance, it's their intrusion. The difference between going to Costco and seeing an ad for tires while I'm shopping and being forced to watch

It's not their irrelevance, it's their intrusion. The difference between going to Costco and seeing an ad for tires while I'm shopping and being forced to watch some ad online is like the difference between getting punched in the gut during a water polo game (not necessarily pleasant, but expected and to a degree necessary) versus someone kicking down my door in the middle of the night and beating the shit out of me.