Trade dress infringement also doesn't apply if there is only one way or a "best way" of doing something. The law provides exemptions, so that one company doesn'

Trade dress infringement also doesn't apply if there is only one way or a "best way" of doing something. The law provides exemptions, so that one company doesn't have to make an inferior product just to avoid trade dress infringement. A lot of what apple was calling "trade dress" was arguably just the best most obvious, or cheapest way of doing something--bezel etc...