Alcohol doesn't just make more money because it has huge margins. It has decent margin, high profit per unit, and a magic trick: it makes people less cautious

Alcohol doesn't just make more money because it has huge margins. It has decent margin, high profit per unit, and a magic trick: it makes people less cautious about spending more. I have no interest in a second coke or a third coffee. I can drink tea for days, but if it feels pricey I probably only have one or two. Real estate is expensive if that's your customer profile