Appreciate the answer but I don't think it really answers the question. I don't think companies were any less greedy 5-10 years ago, compared to today. They cer

Appreciate the answer but I don't think it really answers the question. I don't think companies were any less greedy 5-10 years ago, compared to today. They certainly didn't just realize that they could make more money by charging for, well, more subscriptions, instead of fewer.