Eh, in the same way a lot of retailers offer student discounts, they want to meet everyone at their maximum spending limit to capture more of the demand curve.

Eh, in the same way a lot of retailers offer student discounts, they want to meet everyone at their maximum spending limit to capture more of the demand curve. It doesn’t have to be one or the other; not offering BNPL loans to wealthy customers aren’t likely to tangibly affect sales of that group.