> If we care about saving a watt-hour, there are lots of places to look. Pointing fingers at the incredible energy consumption of internet-delivered HD video mi

> If we care about saving a watt-hour, there are lots of places to look. Pointing fingers at the incredible energy consumption of internet-delivered HD video might not feel very comfortable to lots of folks. Air conditioning for example would be a good place to save energy, as the world wide energy consumption is a multiple of AI's consumption. But climate change will push the need (not luxury) for air conditioning up, which is the Catch-22 in this case. The International Energy Agency (IEA) estimates that 10% of the globally generated energy is used for sir conditioning. But it would nevertheless be a good idea to require AI companies to care for renewable energy before they reach similar consumption levels. Regarding the "morass" … we tell people how fast they can drive, or companies to limit air pollution (at least in some countries) so no problem here.