The problem with this explanation is that it also requires multiple parties to be unaware of things which you seem to think are obvious or even self-evident: 1

The problem with this explanation is that it also requires multiple parties to be unaware of things which you seem to think are obvious or even self-evident: 1. The designers must be unaware that "no one wants" these new designs (or perhaps they're incapable of creating new designs that people do want). 2. The executives must be unaware that "no one wants" these new designs. 3. The executives must be unaware of the designers' plot to prevent themselves from being fired.