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> Cochineal extract for coloring 95% of people wouldn't realize that's code for "insect juice," and they might prefer the artificial color.

• hinkley 1y ago
  Red 4 is already bug paste. Always has been. The “preference” based only on perception is just advertising. Naturally colored candies use beet extracts for red.
• cma 1y ago
  Wait until people find out where jelly beans come from.
  • dehrmann 1y ago
    Jelly Belly doesn't use gelatin. They do use confectioners glaze, but that's closer to honey than to cochineal.
    • cma 1y ago
      Confectioner's glaze in jelly beans comes from lac bug excretions.