The more an ad looks like a native site component, the more users will look at it For all his wacky buildup about the ethics of disclosing such a fact this was

The more an ad looks like a native site component, the more users will look at it For all his wacky buildup about the ethics of disclosing such a fact this was a pretty sorry payoff. It is exactly what I would predict from the results of such a study. For something to be insidious enough to consider not telling the public about it I would expect it to at least be both born out by empirical evidence AND counter-intuitive.