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> The idea is not do do science. The idea is to loosely systematize and conceptualize innovation. Why are you acting like these are completely different framew

• Rastonbury 1y ago
  The standard for science a much higher ie. publishing a effect when it arose by chance as an academic When you A/B test generally mistakes are reversible and will not make your company bankrupt or lose your job. Something being a 1 in 20 fluke is acceptable risk, you'll get most decisions right. Compare this however to hairy decisions on entering a new market or creating a new product line, there are no A/B tests or scientific frameworks here, you gather all the evidence you can, estimate the risk and make a decision