I find this (apparently fake) story interesting for the reaction that it created. I found it surprising (disturbing?) that anyone (even a fictional character) w

I find this (apparently fake) story interesting for the reaction that it created. I found it surprising (disturbing?) that anyone (even a fictional character) would equate losing a lawsuit for patent infringement with having an identical product. I was even for surprised reading through to comments on g+ to see how many were simply along the lines of "haha stoopid iPeons". As if they are dumb for having purchased an iProduct in the first place instead of the obviously identical but cheaper product from Samsung. Wat? I don't doubt the authors conjecture that some customers may have this odd reaction to the lawsuit, but why do so many people seem to think that it is a natural reaction to have?