Google could absolutely use more creativity in their executives. The graveyard of failed Google products is vast, and its only because they indeed did choose th

Google could absolutely use more creativity in their executives. The graveyard of failed Google products is vast, and its only because they indeed did choose the best business model in advertising for their search service that they have been able to survive and thrive through so many failures. And giving credit were credit is definitely due, Sheryl Sandberg played an extremely important role in making that business what it is today. Her mistake, and Facebook's mistake, was thinking that it could be repeated - that somehow the data that Facebook was leveraging was as valuable to advertisers and as unobtrusive to users as the data that Google was leveraging. This is not going to turn out to be the case - you will simply never see Facebook doing $30B per year in advertising revenue like Google does. Their traffic numbers are already similar, there is no reason to believe Facebook will be able to 10x their revenue when their traffic is already peaking.