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1) I don't know the value of Samsung's profit-margin on Apple hardware, but it may be possible for Samsung to pay the penalty with the money Apple will pay Sams
by vlad 14y ago
1) I don't know the value of Samsung's profit-margin on Apple hardware, but it may be possible for Samsung to pay the penalty with the money Apple will pay Samsung this year for the hardware in its iPhones, iPads, and Macs. Heck, Samsung probably built its modern factories thanks to the money and contracts coming from Apple.
Samsung's lineup of phones is poised to overtake the iPhone in sales, even if their appeal goes nowhere. Samsung's growth over the years has been amazing, and now that they can take advantage of the same economies of scale that Apple has, they should be able to come close to the same profit margins that Apple enjoys. They should also be able to take advantage of Google's R&D for the Android software (which no longer needs customization) while manufacturing its own hardware, thus spending much less money than Apple to develop each device.
2) Even better, Samsung now has a chance to create a tv commercial to frame the court ruling as a win:
"As you know, we recently sued Apple to protect American freedom of innovation. An independent jury found that Apple and Samsung devices are very similar in looks and features at a fraction of the price. So why not make your next device a Samsung device? Samsung."
- Evbn 14y agoThat's Dells actual ad campaign. It doesn't work. If A mentions B, and everyone knows it is because B is better. Sociology 101.