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There’s got to be a term for this given how I see it daily: when experts are so hyper focused that they’re not even aware they might have to at least indicate w
by Waterluvian 1y ago
There’s got to be a term for this given how I see it daily: when experts are so hyper focused that they’re not even aware they might have to at least indicate what a compositor even is.
I think a common response is that if you don’t know, you’re not the audience anyways. But that lops off your customer funnel and limits the general awareness of your product. You want to bring everyone one step closer to your product from wherever they are.
- Akronymus 1y agoaverage familiarity [1] comes to mind. 1 https://xkcd.com/2501/ https://xkcd.com/2501/
- Waterluvian 1y agoThat’s perfect.
- Aurornis 1y agoIn the case of niche, power user focused products like this I think it’s actually reasonable to assume the target audience should know what a compositor is. For projects like this that come with some assembly required, having a light filter on your funnel can actually be beneficial. Cast too wide of a net and you collect a lot of people who aren’t qualified to use the product but expect a lot of support anyway.