> When designers focus on the measurable business impact of their work—and engineers stop treating design as a decorative afterthought—cross-functional friction

> When designers focus on the measurable business impact of their work—and engineers stop treating design as a decorative afterthought—cross-functional frictions fade and growth compounds. Measurable business impact -> The dashboard becomes a battlefield and every team wants a modal for their feature release. Dark patterns come hand-in-hand. I think the world would be better if individual designers focused less on business growth metrics and more on holistic User Experience.