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I could be wrong but I was under the impression that ads paid primarily per click, in which case surely the relevancy is important too?
by Eavolution 1y ago
I could be wrong but I was under the impression that ads paid primarily per click, in which case surely the relevancy is important too?
- palmfacehn 1y agoIn many cases the buyer pays per impression.
- NoLinkToMe 1y agoEven if they pay per impression, pricing is ultimately driven by clicks. Even if you pay-per-view of an ad, a company selling tampons will not pay as much for 1 thousand views of their ads on a youtube channel for construction workers, as on a youtube channel for girl's fashion. Because the former drives no clicks/revenue, and the latter does. So yes relevance is extremely relevant to make money.