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Their incentive is to make money, not serve you relevant ads. If a geeky movie studio pays X to show an ad to people of your profile, while a car manufacturer
by Nextgrid 1y ago
Their incentive is to make money, not serve you relevant ads.
If a geeky movie studio pays X to show an ad to people of your profile, while a car manufacturer pays X*2, Google is better off showing you the car, even if they are internally 100% sure you'd buy the movie instead.
- sokoloff 1y agoThe next Superman movie might correctly conclude that you’re going to go see it anyway, so advertising it to the hypothetical you isn’t very valuable.
- Eavolution 1y agoI could be wrong but I was under the impression that ads paid primarily per click, in which case surely the relevancy is important too?
- palmfacehn 1y agoIn many cases the buyer pays per impression.
- NoLinkToMe 1y agoEven if they pay per impression, pricing is ultimately driven by clicks. Even if you pay-per-view of an ad, a company selling tampons will not pay as much for 1 thousand views of their ads on a youtube channel for construction workers, as on a youtube channel for girl's fashion. Because the former drives no clicks/revenue, and the latter does. So yes relevance is extremely relevant to make money.