>“So why were photos and events so good?” he asked. “It was because despite all their shortcomings they had one thing no one else had. And that was integration

>“So why were photos and events so good?” he asked. “It was because despite all their shortcomings they had one thing no one else had. And that was integration with the social graph.” You know, it's funny. The social graph is helpful, it means I can restrict who can see my photos. On the other hand, most of the photos I choose to share I'd be happy to have on the public Internet. I mainly keep them on Facebook so I don't have to pay for bandwidth or manage anything. Honestly, though, if someone could provide the UI Facebook provided a few years ago (clean, uncluttered, with a good tagging mechanism) I would pay for it. I would have paid Facebook $5-10 a month if they had quit iterating a few years ago and focused on reliability and having a very clear privacy model that doesn't get broken by data model changes. They should really adopt the Github model, with privacy being something you pay for. They might have to grandfather in some data, but they could stand to make a ton of money this way and restore customer trust.