Yes and no. A large national firm like Starbucks has a national annual plan. However, this national plan is made up of a lot of little regional plans which are

Yes and no. A large national firm like Starbucks has a national annual plan. However, this national plan is made up of a lot of little regional plans which are then combined together. This national plan is then executed. Execution relative to plan is assessed every quarter; and every quarter the plans (both national and regional) are adjusted. This assessment and these adjustments are done at both national level and also at regional level.