I suggest you start by improving the marketing of Rainbow Ninja on its own website. As alaskamiller said, an explanation of what the game is/does is a good star

I suggest you start by improving the marketing of Rainbow Ninja on its own website. As alaskamiller said, an explanation of what the game is/does is a good starting point. Throw some screenshots up there, too. Maybe even a video. Users shouldn't have to search around to find out what the game's premise is, and what the gameplay is like. Also, I may be a stickler for grammar, but I'm sure there are others who notice that "To celebrate the launch of our RainbowNinja iPhone Video Game." isn't a proper sentence, and has incorrect capitalisation. Get a few trusted people to proofread your copy before publishing it.